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Impressions

The number of times an ad, sponsored update, or promoted post is displayed.

 

 

Inbound volume

The total number of incoming messages addressed to an organization or a specific social media account within a given time span.

Influencer

A social media user who can reach a significant audience and drive awareness about a trend, topic, company, or product. From a marketer’s perspective, the ideal influencer is also a passionate brand advocate. However, influencers often try to remain impartial toward brands in order to maintain credibility with their hard-earned audiences. Successful influencer strategies usually involve the coordination of Marketing, Customer Service, and Public Relations teams.

 

Instagram

A free online photo sharing app that allows for the addition of several filters, editing, and sharing options.

Instagram Direct

Allows for the sending of threaded messages with one or more other Instagram users. Instagram Direct can also be used to send images or video viewed in the Feed privately between users.

Instagram Home Page

The feed where a user will see an accumulation of the content posted by users they are following.

Instagram Stories

Photos and videos shared to your Instagram feed that disappear after 24 hours. To share an Instagram Story, simply tap the top left of your screen or swipe left from anywhere in your Instagram Feed. Click the bottom of the screen to take a photo, or click and hold to record a video.