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- G -

Geofilter

Special overlays for Snapchat users that reflect the geographic location they are in. Geofilters have also been created by branded partners as well as Snapchat users themselves.

Geolocation, geotagging

The practice of tagging a photo, video, or message with a specific location. The ubiquity of GPS-enabled smartphones has made geotagging a core aspect of social media.

Geostickers

Geostickers are location-specific Snapchat Stickers. You will need to have location services enabled to take advantage of this feature.

Geotargetting

A feature on many social media platforms that allows users to share their content with geographically defined audiences. Instead of sending a generic message for the whole world to see, you can refine the messaging and language of your content to better connect with people in specific cities, countries, and regions. You can also filter your audience by language.

GIF

Gif (pronounced jif, apparently) is the acronym for Graphics Interchange Format, which refers to a file format that supports both static and animated images. Gifs rose to popularity as they allow you to essentially present a short video clip in a far more condensed image format, leading to such joyous gifs as the following.

Only certain social networks support gifs, including Google+ and Twitter. For all your gif needs, we suggest giphy.com.