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Big data

In short, big data is large sets of unstructured data. Traditionally, the data that we analyze has already been formatted into nice rows and columns. Think of a spreadsheet with a list of customer names and email addresses. The reason why big data is hard to analyze is that the data sets are massive and complex. They might contain the messy natural language we find in Instagram updates, so the challenge involves sorting, analyzing, and processing. But as the data sets are so large and layered with information, good analysis can reveal surprising insights.

 

Bio

A ‘Bio’, short for biography, is the small portion of your online profile that explains to new or potential followers who you are. All social platforms have some version of a Bio as they are valuable in attracting new followers with similar interests. When it comes to your Instagram strategy, your Bio is the first thing users see when they discover your profile and a good Bio can greatly improve how often you show up in keyword searches.

 

Bitmoji

A customized emoji or avatar that can be added to Gmail, Messenger, Slack, and virtually any online network. With Bitmoji, you can create your personal avatar and access a sticker library featuring the avatar in various scenes.

 

Board

A collection of Pins on Pinterest. A Pinboard can be organized by any theme of your choosing, and it can either be private or public. Some examples of Pinboards: 50 Alternative Uses for Mason Jars, Short Hairstyles, My Dream Wedding, Easy Appetizers.

Brand advocate

In the marketing world, a brand advocate is a customer that is so satisfied with your product that they go out of their way to help you market it. They do work on their own, but often become an even more valuable resource (for spreading news, good will, and product insight) when you connect with them, engage them and empower them. Social media is filled with brand advocates. Take the time to find yours.

Brandjacking

The hijacking of a brand to promote an agenda or damage a reputation. Brandjackers don’t hack the social media accounts of target individuals and organizations. Instead, they assume a target’s online identity through indirect means such as fake accounts, promoted hashtags, and satirical marketing campaigns.